Five major development trends of China's footwear industry terminal

The current market into the era of customer economy, that is, the consumer dynasty period.  feature is that consumers dominate the market. Consumers redefine the brand based on three aspects such as economy, emotion and experience. In view of the backdrop of this dynasty, the author will take the vision of consumer demand and explore the future development trend of the consumer terminal of the footwear industry with you.

With the opening of the door of WTO, the retail market was fully opened in 2005, ushering in the era of big box stores in the footwear industry. At the same time, the integrated chain business, as well as the professional chain business is also booming.

Looking back at the development process of the footwear industry, we observe the following threefold changes:

From the perspective of the consumer terminal, it has experienced four periods: one is the period of department stores and small commodity markets; the second is the period of individual stores and stalls; the third is the period of brand specialty stores and shoe supermarkets; and the fourth is the period of hypermarkets, superstores, and comprehensive and professional chain stores.

From the manufacturer's point of view, the same found that the transfer of the center of gravity of the market has gone through four periods: the beginning of the importance of the manufacturer, to the importance of the channel business, and then the transition to the retailer, until the *** development of the importance of the overall process of consumers.

From the consumer point of view, to observe the market changes, also found that the market also experienced four in the period: from the product period → channel period → brand period → consumer dynasty period.

Studying the above threefold change in the footwear industry, it is not difficult to see the “pushers” behind the change. The conclusion drawn is that demand determines change. In other words, it is the market terminal that determines the consumer terminal. Consumption terminal, is the terminal of the channel, is the counter or store form. Market terminal is the marketing ****, is the consumer's heart, that is, consumer demand and desire. Consumption terminal of the industry upgrade, is explicit, can be intuitive. The upgrade of consumer demand, is implicit, decisive.

The current market into the era of customer economy, that is, the consumer dynasty period. It **** big feature is that consumers dominate the market. Consumers redefine brands based on three aspects: economic, emotional and experiential. In view of the backdrop of this dynasty, the author will take the vision of consumer demand and explore the future development trend of the consumer terminal of the footwear industry with you.

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